Anatolia's Artisans: Preserving Heritage While Bridging Tradition and Modern Luxury

Connecting Turkey’s artisans with global luxury brands through dedicated craftsmanship hubs, to enable collaboration, skill development, and the preservation of Anatolia’s rich artisanal heritage.

1- Mission Statement

Turkey has a great potential for increasing artisan demand

0

20

40

60

80

100

Leather Goods

Jewelery

Haute Couture

Home Goods

Cosmetics

2023

2030

Production ($ B)

Categories

Production of Artisanal Products by Category (2023 vs 2030)*

*Source: "Economy Related to Traditional Crafts in the Context of Luxury" by Luxonomy

~65k

~26k

~42k

Leather

Jewelry

Weawing

#of Artisans in Turkey**

**Source: Social Security Instition of Turkey

1.Establishing three craftsmanship hubs in Anatolia to serve as connection points between artisans and luxury brands

2.Providing training and development opportunities for artisans through collaborations with luxury brands

3.Preserving Turkey’s artisanal heritage in leather, jewelry, and weaving

4.Addressing the global luxury sector's need for skilled artisans while creating sustainable employment opportunities

5.Strengthening Turkey’s position in the global luxury goods market

2- Objectives

• Identifying key regions to locate hubs. The potential regions should be renowed for their artisanal traditions

• Hub infrastructure should be designed e.g. equipment for the trainings

3- Planning Process

• Collaborate with GoTurkiye, luxury brands, and local government bodies to define project goals and secure funding

• Phase I: Launch pilot hubs in selected regions to test processes and gather feedback.

  Phase II: Scale up based on insights, expanding additional regions

• Formalize partnerships with luxury brands for recruitment pipelines and long-term collaborations

Creating Craftsmanship Hubs

Implementation

Stakeholders Outreach

Connecting Artisans with Brands

1- Establish three craftsmanship hubs in selected regions

2- Build artisanal network

3-Facilitate collaborations

• GoTürkiye, luxury brands and Ministry of Culture are the key sponsors

• Connect local artisans

• Leverage local expertise and traditions

• Organize events where luxury brands can directly engage with artisans

• Use hubs as venues to co-develop products

4- Monitor progress through KPIs:

• Number of artisans trained

• Number of partnerships formed

• Regular feedbacks from artisans and brands

5- Establish recruitment pipeline

• Showcase artisan profiles and works to brands through exhibitions

• Create formal recruitment programs with luxury brands

4- Execution Process

Preserving Anatolia's rich artisanal heritage which by opening new income oppurtunities for the market

The number of artisans is Anatolia declines with every generation, through this project an awareness will be raised

Hubs are positioned as drivers of regional economic growth by attracting cultural tourism and investment to artisanal centers

Cultural Preservation

Educating Artisans and Next Generation

Supporting Regional Economies

5- Community Involvement

6- ESG Perspective

E

S

G

Promoting eco-friendly production

Integrating traditional, low-impact techniques

Empowering local artisans

Preserving cultural heritage

Ensuring ethical practices by promoting ethical labor standards and fair wages within the artisanal workforce

7- Financial Modeling

Initial Funding

Revenue Streams

Operational Cost

Sustainability

Financial KPIs

• Public-Private Partnerships: Main partners are GoTurkiye and selected brands

• Sponsorships: Luxury brands sponsor specific training programs, workshops

• International Grants: UNESCO, EU Cultural Programs

• Luxury Brand Partnerships: Collaboration fees

• Product Sales: Sale of artisan-produced goods

• Craft Workshops for cultural tourism: Charging fees for cultural workshops and immersive tourist experiences

• Hub Infrastructure: Establishing and maintaining workspaces and equipment

• Training and Development: Expenses for workshops, artisan upskilling, and luxury brand-led training programs

• Exporting Revenue: Exports of artisan goods to international luxury markets

• Licensing Opportunities: Licensing programs for brands using Turkish artisanal products

• Consulting Services: Consulting services to luxury brands on integrating traditional craftsmanship into their designs

• Revenue generated from partnerships, product sales, and workshops

• Number of artisans trained, employed, or partnered with luxury brands.

• Growth in artisan exports and international collaborations.

• Reduction in operational costs through sustainable practices.

• Economic impact on local communities (e.g., job creation, income growth)

• Number of artisans trained

• Employment rates

• Number of brands collaborated

• Collect feedback through surveys and community discussions from artisans, brands and other stakeholders

• Refine training methods and operations

• Publish monthly/annual reports to share progress and results with stakeholders

• Assess the program’s impact on preserving Turkish craftsmanship and enhancing the luxury market

KPIs Monitoring

Participant Feedback

Transparency

8- Evaluation & Feedback

1.Expanding the hubs to include more regions in Turkey and other crafts beyond leather, jewelry, and weaving

2.Developing stronger international partnerships with luxury brands to increase opportunities for Turkish artisans

3.Positioning Turkish craftsmanship as a global standard for excellence in the luxury goods market

4.Strengthening cultural tourism by showcasing the hubs as destinations for learning about Turkish craftsmanship

5.Fostering innovations in artisanal techniques while retaining traditional values

9- Future Opportunities